Today, it is the largest Filipino lifestyle retail chain in the country offering a definititve shopping experience for Philippine culture and crafts. Serving both local and international markets, the company continues to expand with a total of 26 branches in Luzon, Visayas, and Mindanao. It is located in major mall outlets – SM Megamall, SM Makati Annex, SM Mall of Asia Main Mall, SM North Edsa The Block, SM Cebu North Wing, and selected department stores.
Kultura Filipino began as a small Filipino handicraft store during the late 1950’s, quickly gaining a reputation for creating world class products sold at reasonable prices. Over the years it evolved into a lifestyle retail store showcasing a wide range of furniture, houseware, home decor, wearable fashion, souvenir items and food. In 2003, Kultura Filipino became an affiliate of SM Incorporated.